A homeowner in your zip who voluntarily submitted the quote form with valid contact details, a bill range, and a preferred contact channel. Wrong numbers, out-of-area addresses, and duplicates are disputed within 48 hours and replaced — never billed.

Before requesting quotes, every homeowner has seen a render of solar on their own roof, a production estimate, and the data sources behind it — then chosen to ask for quotes. Your rep's first call starts at "I've seen it, what would it cost me," not "what is this about."

Founding partners pay $100–150 per qualified lead depending on zip code and committed volume — higher-value neighborhoods and lower commitments sit at the top of the range. Your first two leads are free, billing runs on 14-day Stripe terms, and you can cancel with 7 days' notice. No contracts, no minimums.

Yes — hard cap, enforced per zip code. Most shared-lead marketplaces resell to four or five buyers and recycle aged leads. Ours go to a maximum of three founding partners in real time, with delivery timestamps you can verify.

The model was designed for it. Every figure a homeowner sees traces to public sources — HCAD records, Google Solar, NREL PVWatts — framed as a preliminary estimate with full disclaimers and no savings guarantees. When TDLR registration becomes mandatory in September 2026, your acquisition channel is already the compliant one.